Tutorial 3 and 4
Assuming that you have been appointed as the new CEO of YouTube, discuss in your groups answers to these questions :
1. What are the factors that lead to the extreme popularity of YouTube, especially with keen competition from other social network services like Wiki, Blogs and Facebook.
Personally, I feel that the reasons youtube is so popular is because...
1) Simple to use
Unlike other video sharing websites, youtube makes it simple for users to upload videos on to the internet with its simple and clear instructions.
2) Social networking
The second reason would have to be social networking. Youtube has become a means of social networking for those who want to share their work with others, get feedback or comments from viewers. Its service also gives people the ability to create, upload and share your videos with up to millions of people. This has become a means of social networking for people who want to engage in an environment that draws people together, meet new people or even as simple as wanting to share or read opinions.
3) Reliable viewing
Also, Youtube does not require the users to sign up or download any programs in order to use it. With this, it means that it allows people of whichever browser, OS or computer to be able to view it with ease without any problems. It also allow the users to easily embed their videos or videos they want to share with others, on their blogs or even on forums, allowing easy sharing.
Example:
In the past usually when someone sees a really funny tv show/commercial on tv, he can only share the experience by trying his best to describe the video out or try very hard to search the video on the net. However, with Youtube, you can easily share the video with others.
However, I feel that the reason Youtube is ahead of its competitors is that it gives people the chance for their '3 minutes of fame'. Unlike wikis, blogs and facebooks, which are mostly just text-based, Youtube provides more interactivity. Most of us would have thought about becoming famous, popular and appearing on tv. With Youtube, this is very much possible. It allows people to express themselves or showcase their talent.
2. The article discusses some downsides to YouTube. How would you deal with these issues?
In order to solve or crack down on the copyrights issue, I would have stricter rules regarding the copyright issues and have more moderators on hand to ensure that any videos that violate the rules are taken down as fast as possible. Users are also equally responsible and play an important role in this. By helping to report illegal videos, they can help to crack down on copyrights issue.
As for privacy, I would also set up stricter privacy rules, allowing only people or friends that the user trust to view his/her full profile. However, the users would also have to learn to protect themselves from the danger of the internet
3. What would be the future direction for YouTube?. Refer to the sections “Where is it going?” and “What are the implications for teaching and learning” for some ideas.
I would make sure that Youtube is able to continue evolving by keeping current with the latest technologies and trends. I would also try and incorporate more functions and features like Facebook, allowing more interactivity between the people.
As video-blogging or vlogging is getting more and more popular, maybe I can make Youtube the host or platform for people to vlog. (Eg, seemer to blogger, maybe I can have http://www.thisismyblog.ytvlog.com)
Reflection:
From this tutorial, I have learnt to apply evaluation of website criteria on the Youtube Case Study. This case study has made me think in depth on why certain websites (in this case, Youtube) are popular. By looking at this, I am able to understand more on why certain websites appeal to people and why certain websites fail to do so. Furthermore, it will also aid me if I decide to create a website, as it has made me aware that in order to create a successful website, there are many things to consider.
